en طراحی مدل چهارسطحی خلاقیت سازمانی در صنعت برق تخصصي Special پژوهشي Research <p style="text-align: justify;"><span style="font-size:12px;"><span style="font-family:Tahoma;"><span style="line-height:20.0pt"><span style="unicode-bidi:embed"><span new="" roman="" times=""><span style="font-weight:bold"><span style="font-style:italic"><span style="font-style:normal">The countrys electricity industry, which is responsible for supplying, producing, transmitting and distributing electricity in the country, needs to pay attention to creative approaches. This can be seen in the review of jobs related to this industry, as about fifty percent of jobs in this industry require creativity skills, and not paying attention to strategies and targeted measures to promote organizational creativity can challenge the industry in the near future. Face basic. In this study, by considering the main and secondary questions regarding the selection of appropriate organizational creativity strategy in the electricity industry, by collecting the opinions of electricity industry experts, the factors and conditions affecting organizational creativity were determined and using content analysis technique. Interpretive The results of the interviews with the experts were analyzed. Using the three-step approach of data-driven theory, the phenomenon of non-creativity was studied in an inductive manner at each level, and the relationships between the phenomenon, causal conditions, mediating conditions, strategy and strategy and the consequences of each strategy were obtained. At the individual level, non-creative phenomena were categorized into 5 categories and 58 codes. At the team or unit level this phenomenon was categorized into 5 categories and 36 codes, at the organization level it was categorized into 5 categories and 42 codes and at industry level this phenomenon was categorized into 5 categories and 40 codes. This model can be used in other areas of government.</span></span></span></span></span></span></span></span></p> Organizational Creativity, Developing a Creativity Model, Amabile's Model of Creativity Organizational Creativity, Individual Creativity, Team Creativity, Strategy, Grounded theory 10 29 http://ieijqp.ir/browse.php?a_code=A-10-1402-1&slc_lang=en&sid=1 abolfazl sherafat ابوالفضل شرافت Sherafat.a@ut.ac.ir 10031947532846005516 10031947532846005516 No Assistant Professor, Department of Management, Imam Javad Higher Education Institute, Yazd, Iran گروه مدیریت، مؤسسه آموزش عالی امام جواد (ع)، یزد، ایران farahnaz karimi فرحناز کریمی Karimi346@gmail.com 10031947532846005517 10031947532846005517 No Master of Executive Management, Yazd Regional Electric Company, Yazd, Iran کارشناسی ارشد مدیریت اجرایی، شرکت برق منطقه‌ای یزد، یزد، ایران sayyed mohammad reza davoodi سید محمد رضا داودی smrdavoodi@ut.ac.ir 10031947532846005518 10031947532846005518 Yes Assistant Professor, Department of Management, Dehaghan Branch, Islamic Azad University, Dehaghan, Iran. دانشگاه آزاد اسلامی واحد دهاقان