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A Sociological Explanation of the Effect of Attitudes on Energy Consumption
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Seyed samad Beheshty *1   , Vahid Ghasemi , Seyed mahmood Ghazi tabatabaei , Maryam Rafatjah |
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Abstract: (10160 Views) |
| Social psychological perspective is one of the most important standpoints that have been used to encourage optimal electricity consumption patterns among families through awareness raising and attitude change. However, critics contend that there are de facto variables that thwart the realization of people’s altered attitudes. In order to empirically examine these two opposing views, the researcher conducted a survey on electricity consumption in Isfahan households. The results supported the ideas held by the critics of social psychological perspective. In this regard, the results revealed that attitudinal variables did not correlate with household electricity consumption so that they could only affect electricity consumption through influencing action-related variables. |
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| Keywords: attitudes-conservation action-electricity consumption-environmentally friendly action- energy awareness- normative pressures |
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Full-Text [PDF 603 kb]
(3087 Downloads)
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Type of Study: Research |
Subject:
Special
Received: 2014/02/27 | Accepted: 2014/11/25 | Published: 2015/04/15
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