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:: Volume 3, Issue 2 (3-2015) ::
ieijqp 2015, 3(2): 3-10 Back to browse issues page
A Sociological Explanation of the Effect of Attitudes on Energy Consumption
Seyed samad Beheshty * 1, Vahid Ghasemi , Seyed mahmood Ghazi tabatabaei , Maryam Rafatjah
Abstract:   (9206 Views)
Social psychological perspective is one of the most important standpoints that have been used to encourage optimal electricity consumption patterns among families through awareness raising and attitude change. However, critics contend that there are de facto variables that thwart the realization of people’s altered attitudes. In order to empirically examine these two opposing views, the researcher conducted a survey on electricity consumption in Isfahan households. The results supported the ideas held by the critics of social psychological perspective. In this regard, the results revealed that attitudinal variables did not correlate with household electricity consumption so that they could only affect electricity consumption through influencing action-related variables.
Keywords: attitudes-conservation action-electricity consumption-environmentally friendly action- energy awareness- normative pressures
Full-Text [PDF 603 kb]   (2633 Downloads)    
Type of Study: Research | Subject: Special
Received: 2014/02/27 | Accepted: 2014/11/25 | Published: 2015/04/15


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beheshty S S, ghasemi V, ghazi tabatabaei S M, rafatjah M. A Sociological Explanation of the Effect of Attitudes on Energy Consumption. ieijqp 2015; 3 (2) :3-10
URL: http://ieijqp.ir/article-1-157-en.html


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Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Volume 3, Issue 2 (3-2015) Back to browse issues page
نشریه علمی- پژوهشی کیفیت و بهره وری صنعت برق ایران Iranian Electric Industry Journal of Quality and Productivity
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